Bog & idé is the largest retailer of books in Denmark. Their value proposition is based on the needs of their customers, and to support those values they are using Raptor to combine customer data from their online channels and their physical stores in order to recommend the most relevant products to their customers.
Furthermore, Bog & idé is developing a tool, which will allow in-store personnel to utilize real-time data from Raptor Services. This feature will reveal relevant up- and cross-selling opportunities in relation to all “Click & Collect” customers in physical stores.
Currently, 65% of all online orders are collected in-store, so there is an enormous potential in personalizing an omnichannel-solution based on data from Raptor.
Established in 1969 as Bogpa with 36 booksellers, Bog & idé is now operated by Indeks Retail A/S with 125 stores.
A growing online presence represents a very important source of income for Bog & idé. Therefore, they always strive to meet the different needs of different customers, both online and in-store. As a result of their efforts, Bog & idé have been awarded the 3rd place for “Best Omnichannel E-Commerce Business” at FDIH’s E-Commerce Awards.