Bon’A Parte was faced with a problem of about 11.000 abandoned baskets every month across their European markets. Abandoned Basket triggers were brought up as a solution, but the organization was initially worried about the reaction from their customers, as well as the impact it could have on their support team.
To combat the lost baskets, DK Company did implement behavioral triggers from Raptor. In the early stages, they sent out emails containing a hero product to the customers that left items in their basket. The first version of triggers had a conversion rate of roughly 10-12%.
Following the great results of the first version of triggers, DK Company started an optimization process. Instead of a hero product, they started sending out Abandoned Basket emails, which contained the actual items that a user left in their basket. This increased the conversion rate to 16% over a 30-day period.
All user behavior data, which allows DK Company to perfectly time their send-outs, is collected, stored, and delivered by Raptor.