Freedom of choice is essential, and it’s the keyword when discussing the choice between Best of Breed and Best of Suite. The convenience of using an all-in-one system means sacrificing freedom. However, if you take a Best of Breed approach, you avoid investing in solutions and tools you don’t need.
Furthermore, when choosing the Best of Breed approach, companies have the freedom to choose the solutions they want within every niche. When choosing a Best of Suite approach, the solutions you get are predetermined, and the freedom of choice is gone.
Most systems these days are technology agnostic, meaning that every Best of Breed solution can integrate into the platforms and systems that you already use. When you build your tech stack of different tools, you can keep things separate, and that makes it easier for you to navigate and maneuver in the technological landscape.
Choosing a Best of Breed personalization provider means that you are choosing a partner that is specialized and has expert knowledge of the field. This is not always the case for the tools in a Best of Suite. They have to be experts in all of their fields, and that is no easy task to accomplish without compromising performance.
A Best of Breed solution makes it easier to tailor and modify solutions towards your needs and priorities, and that frees up resources at your company to focus on execution.
If you choose to go with the Best of Breed approach, you need to connect all the solutions in your tech stack. If not, all your customer data will end up in silos – it is all about streamlining the different ID’s, which each system has given the customer and made it into a unified ID or a Single Customer View. This means that you need one platform, which connects all the Best of Breeds in your tech stack and allows you to communicate 1:1 with the customer through all the different marketing channels that your company uses.
Personalization is a science, and like in any other niche, no one can become a specialist overnight. The definition of a specialist is; someone who has a lot of experience, knowledge, or skill in a particular subject.
Through 10 years of working with personalization, Raptor has become one of the leading personalization engines, using advanced algorithms, data mining, and machine learning.
The Raptor personalization engine collects and learns from data. As patterns emerge, it recognizes each individual and their interactions with your business – making you able to empower relevant content based on consumer behavior.
Sticking to your field of expertise is essential when the goal is to deliver the best performance for your clients. A great example of this is our Personalized Search Customer Case with Algolia on BilligVVS.dk.
Algolia is an international Best of Breed provider within internal search and discovery. They enable e-commerce businesses to create fast, relevant, and intuitive search and discovery experiences. Their solution increases conversions, engagement, and customer loyalty.
It seemed natural to implement our Best of Breed personalization technology into Algolia’s search engine. The combination proved to be the perfect fit, and since the implementation BilligVVS increased its search revenue by 15%, their Average Orders by 4.8%, and their Average Order Value by 10.3%.