The long term consequences of the Covid-19 pandemic are unclear. What is clear, is that consumer behavior has been forced to shift. In some cases that mean whole industries are shut down. Others thrive. In some industries, businesses with a strong online presence are actually growing at an unprecedented pace.
We’ve measured data across fashion, building hardware and tools, groceries, and electronics. The tendencies are extremely clear, and in some case we’re witnessing daily sales far exceed those of Black Friday.
The five data points we’re looking at are:
Overall there’s been a massive growth in number of website visits across the four industries in the period.
Average order value for customers who placed items in their cart through Raptors personalized recommendations.
More module impressions translates directly to more overall pageviews. Raptor’s personalization modules are updated in real-time every time a page loads.
When we measure Raptor conversion rates, we look exclusively at conversions where the product is recommended through Raptor modules. These are usually higher than a site’s average conversion rates as a result of personalization.
This measurement shows revenue where the customer have actively engaged with Raptor personalization in the shopping process.