The metrics Average Page Views per Visit and Average Visit Duration show how many pages your unique visitors view on average during a session, and how long they stay on your site on average.
These metrics are a good indication of how well engage your visitors during their stay on your website/while they visit your website.
When you implement personalization, it adds a lot of benefits that you can directly link to revenue. When the recommendations that the individual users see are relevant, they tend to stay longer on your site. Average Page Views and Average Session Duration are both important KPI’s when working with search engine optimization (SEO). When your content- and product recommendations create value, you will experience that your customers will visit more pages and stay longer, which is indicators to Google that the content is relevant, and they will rank it higher in the search results.
Like the other metrics, we differentiate between Raptor and Non-Raptor users to illustrate if there are differences in the performance of users who engage with personalization and users who do not.
When it comes to the metric, Average Page Views per Visit, our analysis shows that users that engage with Raptor view 154.1% more pages per visit than users who do not click on Raptor-recommendations. This correlates to the average visit duration, which is 80.9% higher for Raptor users.