A CDP combines all data sources to create a single view of each individual customer’s data. This gives you several advantages, the most obvious of course being the centralized access to all customer data in one place.
While gathering the data is no trivial task, presenting data in useful ways is even more complicated. By having access to data across multiple platforms, you get more accurate and reliable data, as well as a much faster way to manage, analyze and act on data.
The individual customers are important, however, when you want to move from one customer to hundreds or thousands, we get to reason number four: