A Customer Data Platform is not just a tool for data gathering. It’s a customer journey ownership platform for creating custom audiences, activating specific customer segments, and utilizing customer data for high-end personalization across a multitude of channels.
By targeting your customers and look-alike audiences with relevant recommendations and ads based on data, you will be able to increase marketing ROI, decrease ad-spend, and tie your loyal customers even closer to your brand.
The possibilities extend to advanced predictions on key metrics like customer lifetime value and churn risk, enabling you to optimize for both. Directly adding value to your business.
This also involves cross-device tracking. Most people have more than one device that they use to browse the internet, and instead of seeing one customer as two, you need to be able to combine the customer as one.