In a strategic partnership with Shoe-d-vision and Raptor, IMPACT A/S built a new digital platform to serve as the heart for Skoringen’s future commerce experience.
The result is a best in class digital commerce platform with Umbraco Cloud as the central application. Since the new platform was launched, there has been an increase in mobile conversions of 23%.
At the same time, drive to store increased by 49%, meaning that a higher percentage of store visitors are now qualified to make a purchase.
This performance showcases a platform that fulfills Shoe-d-vision’s ambitious plans for creating a personalized user experience across several channels.
Behavioral data is tracked and activated on communication channels through several Raptor-personalization services, including web recommendations and behavioral e-mail triggers.
Finally, all user data is tied together with the Raptor Customer Data Platform, which unifies customer data and makes it accessible to other systems. The CDP centralizes customer data from all sources and enables Shoe-d-vision to act on all of their combined behavioral data.