The Price Drop trigger tracks users who have shown an interest in a product and registers when the product decreases in price.
The Price Drop trigger can be used in a couple of different ways:
The trigger can be used when a subscriber shows an interest in a product, which later decreases in price. This change in price triggers an email that notifies the user of the price reduction. The email only sends if the user is subscribed.
The price drop trigger can also trigger emails to subscribers who have placed a product in their basket without completing the purchase. Later, if the same product decreases in price, it will notify the subscriber by email, letting them know that a product in their basket has dropped in price.
In Zizzi’s case, they use the Price Drop trigger to send emails whenever a product in the subscriber’s abandoned basket drops in price, and they have achieved great results.
Price is often the deciding factor when users decide not to buy a product. Therefore, a reduction in price can often work as a final nudge towards conversion.
Other than the specific product on sale, the automated trigger email also contains a module with personalized product recommendations. The recommendations feature products tailored to the individual subscriber. However, the module only recommends products that are also on sale.
Zizzi have two automated email trigger flows powered by Raptor-technology. One flow that revolves around the basket, which includes the Abandoned Basket and Abandoned Basket Price Drop trigger. And another flow that revolves around everything that the user engages with but doesn’t add to the basket, such as Product Interest, Category Interest, and Brand Interest triggers.
A subscriber can only activate one trigger within each flow every 24 hours.
Zizzi has no manual processes regarding their Price Drop trigger from Raptor, other than the initial setup and integration to their ESP, Heyloyalty.