Forget about the price when choosing technology. All too often, the nominal price, and the invoice that follows, determines our choice in tech. The consequence is a polluted decision-making basis that rarely harmonizes with the ambition behind.
It is expensive to buy too cheap!
A claim? Perhaps. But in many contexts of life, there is a noticeable connection here.
The cheap printer that uses way too much ink and is expensive to operate. The shirt that appears dingy after a few washes and requires more frequent shirt purchases. Or the all-inclusive holiday overlooking… your neighbor’s wall.
If it’s too good to be true, then there’s probably something about it!
However, when it comes to software this connection can be harder to spot, let alone understand, and especially in the short run. When the supplier’s energy is good, their presentation concludes that “we know it all”, and their pricings are low, then you are on safe ground, right? No, definitely not. To exemplify think of a pair of butterfly wings that end up in an economic Tsunami. It is not only expensive to choose the wrong software, the wrong choice can both make the concrete technology fail and pollute the digital infrastructure which then becomes a business–critical matter.
Let me try to illustrate it for you…
Price is something we all understand. For most physical products, we seem to understand and accept that there are different price levels. For example, when it comes to cars a Renault is cheaper than a Bentley, even though they both solve the same purpose. Or when it comes to designer furniture, we understand that Arne Jacobsen is more expensive than similar functionality in IKEA.
There is nothing wrong with these differences in pricing. And fortunately depending on purpose, ambition, and of course your wallet, there is a market for both.
But how do we spot the Renault vs. Bentley within software? We can start with the misconception of all misconceptions that when you sell software, it’s just air and therefore not a real product. We just turn the technology on and off, and hosting is easy peasy, so what’s the problem?
The problem is the same as in all other aspects of business. A company not only consists of a product or service but of people who support the company’s services from development, consulting, and support to cleaning and lunch schemes.