In retail, merchandising refers to the display of products in such a way that it stimulates interest and entices customers to make a purchase.
How do you bring this concept to your online business?
Merchandising Center adds campaign tools to personalization modules and allows you to set up and manage active campaigns. This enables detailed control of which products should take precedence in specific modules, increasing product exposure, exactly where you want it.
Our Merchandising Center utilizes your recommendation modules as advertising space on the channel of your choice and lets you choose specific products right in the customer’s line of sight, combining the ability to merchandise products while maintaining the power of relevance, which in the end will boost your campaign performance.
Merchandising Center automatically tracks campaign performance to let you know what resonates with your customers.
Below you will find some common business critic challenges that our Merchandising Center can solve. However, it is important to mention that these are generic examples, which will vary from business to business.