Raptor hosted a webinar where our Senior Consultant, Mads Sieron Thorsen, and Director of Paid Media, Anders Spicker Rasmussen, explained why personalization should be the key element of your Black Friday strategy.

No matter if you have personalization on your website or not, you will find this webinar valuable.


  • Why personalize your Black Friday strategy?
  • Website personalization & 3 must-have triggers
  • E-commerce merchandising – Sell top spots to brands
  • Maximize the value of each bought impression
  • How to get started
  • Key takeaways
  • Q&A session

Anders Spicker Rasmussen
Director, Paid Media – Raptor Services
Phone: +45 5367 5755
Email: asr@raptor.dk 

Mads Sieron Thorsen
Senior Consultant – Raptor Services

Phone: +45 6126 1237
Email: mst@raptor.dk