POS integrations are the key when you need to find purchasing relationships and increase your data volume.
A POS system that integrates your online and in-store experience allows you to get a step closer to being able to create a unified customer profile that can be used for cross-channel personalization.
Targeting the right customers, at the right time, with the right message is hard if you are not able to recognize customers across channels, both offline and online.
To begin creating an omnichannel setup, an easy start is to connect your offline and online data.
Offline transactional data can be used to find patterns and buying relationships regarding what products are being bought together, which then can be used in the product recommendations.
The combined recommendations can help sales assistants in the physical stores recommend supplemental products whenever they scan a customer’s product, which will help increase the average order value.