Sport 24 uses Raptor’s Customer Data Platform (CDP) to unify their customer data across all their channels and platforms.
One of the channels that Sport 24 activates audiences in is Facebook and they have achieved a general performance lift of 50% on ROAS.
Sport 24 has come a long way by using Facebook’s pixel to retarget website visitors, but that does not provide a full overview of the customers in terms of how they behave across Sport 24’s different channels and platforms.
- A customer that buys a lot online, might seem like a high-value customer, but if the customer always returns their products in a Sport24 store, then they are in fact a low-value customer for Sport 24
- Is it in some cases better to reach out to the customer through email as the customer usually opens all emails and use the paid media spend on other customers?
Today, Sport 24 is using Raptor’s CDP to create their audiences based on their customer data to reach both existing customers that they want to repurchase but also new potential customers orchestrated across channels.
By unifying all their customer data in the Raptor CDP, Sport 24 can define their audiences based on their first-party customer data.