In the winter of 2019/2020 NEYE reevaluated its entire e-commerce setup and tech stack. The conclusion was that they could do everything smarter and more efficient than their current setup.
Their former setup involved a lot of manual processes in terms of product selection, which required a lot of internal time and effort. Everything from the products in their product recommendation modules, to the products featuring in their emails, was selected manually by an employee.
NEYE’s solution revolved around a one-size-fits-all approach, meaning that all website visitors were met by the same recommended products when visiting neye.dk, all subscribers received the same product recommendations in their emails, and all NEYE’s product ads on social media showed the same products as well.
During this period, NEYE used a personalization solution from another vendor than Raptor.