With Personalization for Banners you take control of the messaging in your banner ads.
Personalization for banners will reduce banner blindness, since users are exposed to products they interacted with previously.
Advertising platforms are like black boxes and your display banners will be generic if you don’t take control of the output.
What you are exposed to in a banner should be decided by algorithms that differentiate between known and unknown users and is tailored to the individual user preferences and behavior.
With Catalog Enhancement you are in control of which products you are promoting in your shopping feed ads, whether it being on Facebook, Google or a third platform.
With Catalog Enhancement you are adding new product attributes containing business critic logics, to your existing product catalog. When boosting products with parameters such as high-margin, bestseller or revenue–per–visit, you will be able to differentiate yourself from competitors and improve your performance in your product listing ads.
Drive more revenue through ads with personalized product recommendations.