The following statistics are based on our own data pulled from a broad spectrum of our clients.
Who are the real winners on Black Friday? From what we see, it is a zero-sum game. From our data research, we have seen a decrease in Order Value and Basket Size, which, in the end, makes a lower contribution margin. The spike in traffic occurs the day before could be the results of customers browsing for the best offers the day before. Which means that most customers are predetermined on what and where to make their purchases.