You do biddings on your products as usual and Google finds the most relevant keywords based on your Google Product Feed. We then rank all of your products in your feed. Google then knows which of your products to display when a potential customer search on a specific keyword, that Google approves of being relevant.
Let’s say a potential customer makes a search for a ”purple dress”, Google then identifies all purple dresses in your assortment, and then pick blindly among them. With an intelligent Product Feed, Google will have a ranking of your most popular purple dresses, and pick the most popular of them for display.
Ranking of your products will automatically be updated. In collaboration with Us, you decide which products Google should display: most popular, bestselling, best converting, most viewed or making the highest profit.