After we started using Raptor for our Product Listing Ads, we have seen our CTR, ROAS and Impression Share increase greatly! We are dynamically adjusting the product groups in our bidding strategy, to ensure that our Google Ads bidding now reflects the trends tracked on the website, and by automating the process, we are saving both time and resources. Most importantly, the higher CTR and conversion rate means that we are able to increase our share of ad impressions and still meet our ROAS goals.
Ad Advisor is fast to implement and guarantees a high ROI! Please contact our Head of Paid Media, Anders Spicker Rasmussen, if you would like more information on Ad Advisor, and what Raptor can do for your performance in the Google Ads suite.