After we started using Raptor for our Product Listing Ads, we have seen our CTR, ROAS and Impression Share increase greatly! We are dynamically adjusting the product groups in our bidding strategy, to ensure that our Google Ads bidding now reflects the trends tracked on the website, and by automating the process, we are saving both time and resources. Most importantly, the higher CTR and conversion rate means that we are able to increase our share of ad impressions and still meet our ROAS goals.
Luxoliving increased their ad spend on Google Shopping with 40% and has achieved a ROAS of 650% on the extra ad spend invested.
The Raptor algorithm builds automated ads based on expected sales per click within the different product categories.
When you compare Raptor’s algorithm to the regular Google Shopping categories these ads cause CTR, Share of Search Impressions, and Share of Clicks to increase greatly.