Messages that are tuned to your customer’s actual wants and needs are beneficial to your customers, but also to your business. According to the Harvard Business Review, Personalization can reduce acquisition costs by as much as 50 percent, lift revenues by 5 to 15 percent, and increase the efficiency of marketing spend by 10 to 30 percent.
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Personalization that is well-executed increases the customer lifetime value and increases engagement and loyalty. At the same time, all smart tech investments leverage strategy driven services, at a price that suits your budget.
McKinsey.com further states that Marketers often view personalization at scale as an overwhelming undertaking, requiring millions in IT investments.
However, successful players often start small, generate top-line impact quickly, often in a matter of weeks, and self-fund the initiative after that.