Tracking your e-mail marketing performance is key. If you are not tracking your e-mail performance, you have no idea if actions and implementation are working.
Compared to other marketing channels, e-mail marketing still has one of the highest ROI. In fact, numbers from 2018 show that you earn £32 for every £1 you invest in e-mail marketing, which is an increase from 2017’s €30. If you just look at ROI and compare this with Google Ads, where you on average earn £2 for every £1 you invest, there’s a huge difference.
One of the main reasons why e-mail marketing has such a high ROI is that a lot of the work with e-mail marketing has the possibility to be automated. There is no direct expense every time you send out an e-mail to your subscribers. There are not really any expenses other than the initial resources spent by setting up the templates and the automation. This can be done by setting up flows in your e-mail marketing platform, which means you create a series of emails, which are triggered. For example, when a subscriber joins your e-mail list, which means that in theory, you can plan the first 20 emails the subscribers receive if that’s what you want to do.