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Algolia and Raptor integrate to power a personalized search and discovery experience on BilligVVS, increasing search revenue by 15%

BilligVVS is the leading online plumbing store in Denmark, Norway, and Sweden. They offer their customers more than 20.000 reasonably priced products.

In their effort to shape the optimal customer journey, they updated their internal search solution to a state of the art Algolia solution with Raptor personalization natively integrated.

The Algolia and Raptor integration provide the most efficient, user-friendly, and future proof search solution we have seen. The response time is faster, it increases our number of orders, order value, revenue, and profit.

Tue Abrahamsen, IT development manager at Brødrene A & O Johansen A/S

Search beyond the box

Algolia enables e-commerce businesses to create fast, relevant, and intuitive search and discovery experiences that increase conversions, engagement, and customer loyalty. More than 7,500 companies like Lacoste, Birchbox, Dior and L’Occitane En Provence, and now BilligVVS rely on Algolia.

BilligVVS use Algolia to help their shoppers navigate through more than 20,000 plumbing items, and find the ones that fulfill their needs, even when they’re not using the right vocabulary, as seen below.


Additionally, their merchandising team takes advantage of Algolia merchandising and editorial capabilities to promote specific items for certain queries, and to inspire shoppers by showing them sponsored best practices articles alongside the results of their search.

Empower Relevance

Raptor’s personalization approach starts with understanding that each customer is unique in their tastes and preferences.

Raptor’s services enable brands to create individualized experiences that make customer journeys stand out to customers, ultimately, improving engagement and business performance.

BilligVVS use Raptor to personalize the entire online customer journey, via personalization on search, web, and email.

In the on-site search bar, BilligVSS use a combination of Algolia’s proven search engine, and Raptor’s personalization engine, to display product and brand recommendations directly in the search results.


Combined Results

After one month of testing 100.000 sessions with personalization against a control group without personalization, the results were substantial:

Average Orders
Average Order Value
Average Revenue
Average Coverage

The hallmarks of our service are flexibility and agility. In this particular solution, we take advantage of both our own and Algolia’s agility when we combine our services to provide genuine results that affect the bottom line for BilligVVS

Jan Skov, COO at Raptor Services A/S

BilligVVS ApS is owned by Brødrene A&O Johansen A/S, which is listed on the Danish stock exchange and is one of the largest and most established wholesalers to the construction industry.

Do you want to hear more about Raptor?

Senior Customer Success Specialist, Martin Rubæk

Martin Rubæk,
Senior Specialist, Customer Success

Phone: +45 2532 2233

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