While some sectors are booming with new revenue, others are experiencing an economic downside to these difficult times. This entails: sales of clothing, consumer goods and tickets for concerts, shows, and travel – which of course has a huge impact on their online commerce.
The outbreak of COVID-19 is also making major headlines around the world – creating uncertainty among the public. People, of course, are curious and searching around the web for more information regarding the virus. So, when the media presents breaking news about virus-infected and quarantined cruise ships or hotels, this creates an accompanying extreme click behavior among online users.
Due to this kind of user behavior a similar issue was reported by one of our customers within the travel industry, who had guests at a virus–infected hotel. This, of course, gained a lot of user interest and clicks, causing the hotel to end up in most recommendations – overshadowing other relevant hotels that were not virus-infected. Here another swift algorithm fix was applied.