Normally an event series, like abandoned cart will play out over a few days, with a follow-up win back campaign up to a few weeks later. With these new triggers, you’re able to target and execute individual emails to customers at the exact time a significant change happens to the product of their interest.
The triggers work in the background on all customers who have given mail permissions and can be combined with a range of other trigger events. Both need an active Raptor tracking solution and Google Product Feed or similar. If you’re already using triggers, implementing Price Drop and Back in Stock is pretty straight forward.