Personalized Omnichannel – The Customer Journey
Omnichannel is about creating consistent customer experiences across all channels. At Raptor we call it Personalized Omnichannel. This refers [...]
What business critic challenges can e-commerce merchandising solve?
In retail, merchandising refers to the display of products in such a way that it stimulates interest and entices [...]
Email Personalization – Raptor vs. Platform
Your average subscriber receive a lot of emails, from many different companies every day and a lot of them [...]
5 Reasons To Get a Customer Data Platform
A CDP allows you to access and combine audience data for easy activation and campaign execution. It also enables you to take complete control of the [...]
Measuring the effect of personalization
As a vendor, Raptor is dependent on our client's investment, and therefore we need to illustrate the value and [...]
Catalog Enhancement
What actions do you take to stand out in your product ads? Users are exposed to many product ads every day from many different [...]
Catalog Enhancement: 5-Step Wizard
You can quickly set up Raptor Catalog Enhancement using our 5-step wizard. This will integrate your feed with Google Ads, which is [...]
What is AI? – AI Terminology
By Jan Skov Reading time: 7 minutes What are we actually talking about, when we throw around [...]
AI Is a Lie
By Jan Skov Reading time: 5 minutes The IT industry is overflowing with people tossing around seemingly [...]
Triggers – Raptor vs. Platform
Most email platforms have the ability to send out email triggers such as abandoned basket, product- and category interest [...]