CEO Thoughts: It’s expensive to buy too cheap
Forget about the price when choosing technology. All too often, the nominal price, and the invoice that follows, determines our choice in tech. The [...]
5 Reasons To Get a Customer Data Platform
A CDP allows you to access and combine audience data for easy activation and campaign execution. It also enables you to take complete control of the [...]
Whitepaper: CDP Buyers Guide
The Customer Data Platform (CDP) solves one of the hardest challenges facing businesses today: To unify customer data across [...]
Measuring the effect of personalization
As a vendor, Raptor is dependent on our client's investment, and therefore we need to illustrate the value and [...]
Catalog Enhancement
What actions do you take to stand out in your product ads? Users are exposed to many product ads every day from many different [...]
Unprecedented increase in web sales during COVID-19 crisis
The long term consequences of the Covid-19 pandemic are unclear. What is clear, is that consumer behavior has been forced to shift. In [...]
Cookie Policy and how to comply with current EU E-privacy standards
What happens to online personalization if cookie policy makes more customers opt-out? Well, not necessarily much. Sure, it might take some active marketing and communication, [...]
Welcome to Ida Lindeskov Opstrup
Welcome to Ida Lindeskov Opstrup, our new Professional Services Consultant. We are excited to have Ida join the Raptor [...]
Whitepaper: Personalization on web
Personalization is the process of delivering products and content that are individually tailored towards each specific user. So, how [...]
Welcome to Nikoline Lauritzen, our new Design & Marketing Specialist
Welcome to Nikoline Lauritzen, our new Design & Marketing Specialist. Nikoline has a bachelor’s degree in Digital Concept Development [...]