Based on ingested data you build a “Churn Risk” audience, defined by user history. The audience includes all users who have visited your website at least once the last 6 – 12 months but have not visited the last 0 – 6 months.
This audience is flagged as potential churners. You set up a win-back flow in your marketing automation system (or another activation channel) receiving data from Raptor CDP about which audiences to include in the campaign.
In combination with Raptor Email Advisor, communication to the “Churn Risk” audience is individually personalized, to increase the probability of reactivating the users. When reactivated, users move from the “Churn Risk” audience to other pre-defined audiences with associated communication flows, set up to maintain and support existing customers.
This example illustrates functionality. It becomes even more valuable when you utilize the capability to build audience profiles across channels. This means connecting profile attributes, such as spend in physical stores, orientation and purchases on the website, interactions with display content, and calculated attributes, like Lifetime Value as a subtotal from offline and online.
Raptor CDP powers a thorough, in-depth analysis of individual customers, and helps you active these customers on all channels.