The Customer Data Platform (CDP) solves one of the hardest challenges facing businesses today: To unify customer data across the organization, including known user data, to deliver truly consistent customer experiences across channels.
The main purpose of a CDP is to consolidate customer data from various sources. It is an operational tool that enables marketers to activate customer data in automated flows and processes to a wide range of activation channels.
A customer data platform lets you know and understand your customers on an individual level. It is a platform that stores, connects, unifies and activates customer data. All information about your customers feeds into the platform from every channel and customer touchpoint – your CRM, website, email marketing platform, advertising campaigns, SMS, POS systems, social media, call center, etc.
Raptor CDP is channel agnostic and makes sure to target your audiences the right time, in the right channel with the right message. Combining Raptor (CDP) and Raptor Recommendations algorithms allow you to create audiences based on ingested data and always communicate highly relevant messages, content, and products.