Raptor use advanced algorithms, data mining and machine learning to create behavioral recommendations. Our platform learns and recognizes each individual user and their interactions – making marketers able to empower relevant communication based on consumer behavior through email.
Raptor’s personalization engine seamlessly integrates to dotdigital. There is no need to change email platform, Raptor can help you get the most out of dotdigital by personalizing your email campaigns and sending behavioral email triggers.
Use Raptor in combination with Salesforce to target the right people, at the right time and with the right products.
Right people: Track your subscribers online behavior and intent, that will initiate relevant emails
Right timing: Modify and split-test the timing of the send-outs that allows for iterations and optimization
Right products: Display relevant products and content to each individual subscriber based on their behavior