Merchandising Center2020-08-28T11:17:31+02:00

Merchandising Center

E-commerce visual merchandising is a practice of displaying products to attract your customers’ attention, highlights products, and maximize your sales.

Why do you need a Merchandising Center?

Raptor Merchandising Center adds campaign tools to personalization, and lets you setup and manage active sales campaigns. This enables detailed control of which products should take precedence in specific modules, increasing product exposure just where you want it 

Using the Merchandising Center requires existing usage of at least one of the Raptor Advisors  (Web, Email, Ad or Search). 

Raptor Merchandising Center utilizes your recommendation modules as advertising space on the channel of your choice and lets you put specific items right in the customer’s line of sight, combining customer relevance and campaign promotion. Make brand specific campaigns or advertise specific items you want to move from stock. Sell top spots to suppliers or prioritize high-margin products by boosting them to the top spots. 

Merchandising Center automatically tracks campaign performance to let you know what resonates with your customers. 

Take a look at the Merchandising Centers simple yet powerful interface below. 

A quick demo of our Merchandising Center

Merchandising Center Step-by-Step


1. Schedule Campaign

Name your campaign and specify campaign time period. 

Choose a specific period or start the campaign immediately. 

Both options can be with or without an end date.

2. Reach people where they are

Choose which channels you want to target the users in. 

You can choose multiple channels, if you have the specific Advisors. 


3. Select Modules

Choose the modules that you want to boost your products in. 

A module can only be active in one campaign at a time. 

4. Product Search 

Find and add products you want to boost in your campaign. 

Use the standard search options and select products by searching for a specific id, name or category. Or use the advanced search option and build fluid product selections by defining more detailed parameters. 


5. Choose boosting level  

Choose Bosting level to define how much attention your chosen products will get in the defined modules. 

Low Level 

  • Show the selected products slightly more. 
  • Support relevant of the recommended products more than showing your selected products.

Medium Level 

  • Show the selected products a fair amount more. 
  • Balance the relevance of the recommended products with the desire to show your selected products more.

High Level

  • Show the selected products as the first products of the module. 
  • Balance the relevance of the recommended products with the desire to show your selected products more. 

6. Summary 

A complete overview of all your choices during the process of creating your merchandising campaign. 


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Do you want to know more?

A complete suite of personalization solutions tailored to your business


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Our personalized recommendations offer your visitors recommendations that are specifically targeted to their unique tastes and shopping behavior.

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Newsletter campaigns will experience increased average sale values, improved cross-selling, and lower bounce rates by providing advanced recommendations to subscribers via email.

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Ad Advisor use website data to deliver an advanced recommendation in banners and product ads. Use our products “Personalization for banners” or “Catalog Enhancement” to optimize sales, improve product selection, and increase conversion rates.

Our personalized recommendations offer users options that are specifically targeted to their unique tastes and shopping histories.

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Use Behavioral Triggers to send targeted email reminders to subscribers that have shown high interest in a product or have placed a product in their basket without completing the purchase.

Choose from our many different triggers such as Abandoned Basket, Product Interest, Price Drop, etc.

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Search Advisor re-ranks the search result of each individual visitor based on their previous purchases, certain affinities, price level, and current online behavior.

Create an overview of a large range of products and provide the best, personalized experiences for each individual visitor.

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