Raptor Merchandising Center adds campaign tools to personalization, and lets you setup and manage active sales campaigns. This enables detailed control of which products should take precedence in specific modules, increasing product exposure just where you want it.
Using the Merchandising Center requires existing usage of at least one of the Raptor Advisors (Web, Email, Ad or Search).
Raptor Merchandising Center utilizes your recommendation modules as advertising space on the channel of your choice and lets you put specific items right in the customer’s line of sight, combining customer relevance and campaign promotion. Make brand specific campaigns or advertise specific items you want to move from stock. Sell top spots to suppliers or prioritize high-margin products by boosting them to the top spots.
Merchandising Center automatically tracks campaign performance to let you know what resonates with your customers.
Take a look at the Merchandising Centers simple yet powerful interface below.