Customer Data Platform

Single Customer View

Understand your customers and segments at a new level of detailwith the CDP

Dive into each individual customer

Learn how your customers behave by diving into the individual. The Single Customer View in the CDP collects and visualizes all relevant data points to help you understand the patterns in customer behavior.

Explore every interaction in the customizable timeline

View the customer’s first purchase, the last e-mail they opened, and everything in between. With a fully customizable timeline of the visitor’s every step, you get the insights you need to improve the entire journey with your brand.

Build your strategy on Customer Lifetime Value

Is your customer a brand ambassador, a sales lover, or perhaps about to churn? The Single Customer View gives the full picture of the customer’s value to your business – and what you can do to nudge it upwards.

Get comprehensive customer insights

The Single Customer View gives you all the most valuable information at a glance. What audiences are they a part of? How likely are they to buy again? And how much money can you expect the customer to be worth in the future? Let the data do the talking – and plan your marketing activities based on facts rather than gut feelings.

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Stop wasting customer data after Black Friday

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Why You Need a Customer Data Platform Now

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Explore the interaction timeline

How many visits does it take for a customer to feel intrigued to make a purchase? How does a new customer interact with the newsletter, and do they end up converting? The timeline gives you a bird-eye view of every interaction in the customer journey, giving you insights to improve it. You choose the five interaction types to include in the timeline.

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Assess individual Customer Lifetime Value (CLV)

What is the true value of a customer during their entire relationship with your brand? The Customer Lifetime Value Model provides 12 important metrics that reveal the customer’s value, including average order value, buy frequency, and their expected future value. This can help you build better audiences with similar characteristics and target them with messages that resonate.

See how it works

Try out all the features of the Single Customer View

Try out more Customer Data Platform demos

Why working with customer data should be the long haul

At Sport 24, working with segments is not only part of their DNA, it’s the stepping stone for launching new campaigns. The runner, the hiker, or the mother of two children is the central element to both content, products, and tone of voice – it all has to be in place before they hit “launch”.

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Warehouse to webshop: BAUHAUS’ omnichannel story

Like many other traditional retailers before them, BAUHAUS went through a transformative process, giving their familiar, red warehouses digital life. And while they describe themselves as relatively green in the market of established ecommerce webshops, their growth tells a different story.

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How Shoe-D-Vision increased their online revenue by 13%

In a strategic partnership with Shoe-d-vision and Raptor, IMPACT A/S built a new digital platform to serve as the heart for Skoringen’s future commerce experience.

The result is a best in class digital commerce platform with Umbraco Cloud as the central application. Since the new platform was launched, there has been an increase in mobile conversions of 23%.

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Choose the right CDP for you

Choosing the right CDP is a major decision that significantly impacts how you understand, engage, and grow your customer base. That’s why we’ve created the ultimate CDP Guide – a comprehensive ressource providing you with clear, actionable steps towards choosing a CDP that fits your requirements.

Download our guide

Customer Data Platform: Your Complete Guide

Want to learn more about our Customer Data Platform and its value to your business? Download our guide and find out what type of Customer Data Platform your company needs.